Classic Hip-Hop in the Twin Cities

On Friday, Cumulus launched trimulcat 105 The Vibe 105.1 WGVX 105.3 WRXP and 105.7 WGVZ in the Twin Cities area. What doesn’t make sense to me about this and iHeart’s launch of Hot 102.5 in June is that not only does the market not have a commercial Urban or Rhythmic CHR, they haven’t had one for a while. What is now KKGO attempted the format a few years ago but failed, and as far as I know, it was the only attempt at a Rhythmic CHR the market ever had. Maybe they should call this 105 The Vibe, the music you never heard on the radio when it was cool.

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