How to, and how not to split commercials

One of my biggest annoyances about listening to radio stations over the internet is the fact that many radio stations air different commercials on the internet stream than they do over the air. It used to be that one company in particular, CBS Radio, was very bad about not only playing different commercials, but commercials that switched in the middle of being played. There are still broadcasters that do this, but CBS in particular has done a pretty good job of cleaning up the sound of their streams. There are some companies that air mostly local spots on their streams that are not the same ones as aired over the air, while there are others where the stream is a total simulcast of the air programming. These are the ones that I think are done right, but if you as a broadcaster insist on running different spots, make sure that the processing is the same and that none of the programming you want us to hear is cut off. If an online spot is the same length as one that runs over the air, I should not hear any of the spot you don’t want me to hear. Make it sound like I’m listening over the air. An example of this done right doesn’t even have to do with the internet, but a local over the air simulcast. Locally, KOMO radio simulcasts the audio of KOMO-TV’s 11 PM newscast, with different commercials on the radio than on the TV. Once in a while, you’ll hear a not-so-smooth cutoff from the TV feed, but for the most part, this is not the case. This, in my opinion, should be the rule, not the exception.

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