So, what’s it going to be? It’s been a little over a year since the Classic Hip-Hop format exploded from 1 station in Albuquerque to a couple dozen. Within that year, we’ve seen the ratings for those stations jump, then slowly fall. In an analysis of Cumulus Media, Lance seemed to agree that the format was a fad, but also pointed out some success stories including KHTP locally, who is running all throwbacks but not all Hip-Hop except for 6 hours on Sundays. While KHTP isn’t burning up the ratings, at least they’ve stayed relatively steady over the past several months. If Classic Hip-Hop doesn’t end up working out for some of these stations, I hope they will explore the opportunity to use a broader variety of throwbacks. Right now, if it’s not the softer side of pop or pop-rock and is more than a couple years old, it doesn’t seem to have a place on the radio and that needs to change. While rhythmic music seems to be on the decline all over in current-based formats, there’s no denying its impact on music as a whole, and no way stations can move forward without incorporating it into the playlist. The explosion of the Classic Hip-Hop format shows me there is demand for that type of music, it just remains to be seen how radio stations respond in the long term.
The kitchen is mostly done, this site has a ways to goWell, I've kind of fallen behind on the maintainance of this site, but I haven't forgotten about it completely. It's getting closer to its final form, but it's not there yet. One of the pages has now been converted to a post and will post next week. I hope to do the same to several of the other posts as well.