How to image your Country or CHR radio station

When listening to Portland’s AC station k103 earlier this week, I realized why I didn’t like Today’s 106.5, it was because they didn’t play station ids and jingles after every song, which is why I like k103. Most AC stations have roughly the same music mix, although some lean quite a bit older than others. The music mix on most stations owned by Clear Channel is the typical AC mix of middle-of-the-road music, but the jingles that many of these stations are what I like the most. If stations don’t play these ids, then I tend to get tired of them and switch stations. This doesn’t really explain why I like most of the ABC radio stations such as mix 107.3. This station isn’t an aphiliate of the Today’s Best Hits network, but it is run by the same company that runs that network, and probably has the same playlist. These stations have just the right music mix, and the local station ids really don’t do that much to help the station’s immage. Continue reading

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Daily domains roundup

In early July, Radio Insight started doing a premium “Daily domains” report, which I’m not sure why it’s called “daily” because it’s only done on Fridays. Here, we’re going to run down a list of domains that have been registered … Continue reading

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How to, and how not to split commercials

One of my biggest annoyances about listening to radio stations over the internet is the fact that many radio stations air different commercials on the internet stream than they do over the air. It used to be that one company … Continue reading

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WUVA to drop Urban Monday, to flip to country.

I wanted to address the news that came out yesterday about WUVA Charlotesville, VA dropping Urban for Classic Country that is due to take place on Monday. As Lance Venta of Radio Insight pointed out, this is likely a strategy … Continue reading

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Classic Hip-Hop in the Twin Cities

On Friday, Cumulus launched trimulcat 105 The Vibe 105.1 WGVX 105.3 WRXP and 105.7 WGVZ in the Twin Cities area. What doesn’t make sense to me about this and iHeart’s launch of Hot 102.5 in June is that not only … Continue reading

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Thoughts on Beasley’s complaint against WVVF

Last week, Beasley filed a complaint with the FCC against WVVF-LP, which runs a Spanish Classic Hits format, competing with their Spanish CHR WYUU. First off, as Lance Venta pointed out here this complaint is built only against the station’s … Continue reading

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Why Eugene is a tough market for translators

This time last month I was in Eugene, Oregon, which was the first stop on a 4 day, 4 city minor league baseball tour with my dad. Since my dad insisted on leaving early that morning from Seattle and the … Continue reading

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Signal Moves in Eastern Washington that make sense

It was a couple weeks ago that KPND/Sandpoint, ID applied to move its col across the line to Dear Park, Wa. As Lance Venta over at Radio Insight pointed out, this move could allow KPKL, currently licensed to the same … Continue reading

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radio is killing itself!

I don’t know if I agree with this statement, but those were the words of a user on the radio info discussion boards last week. The discussion came about after Portland, Oregon’s KUFO flipped from active rock to a simulcast of sister news/talk station KXL. The change leaves Portland without an active rocker. In an earlier post, I complained that not many stations in this area had ITunes tagging, allowing users to tag songs they liked off of the radio. If everyone changes there format to talk, then what would be the use of this technology? HD might pick up a lot of the slack, but I considder myself the radio guy of the house and I don’t even have an HD radio. Do people like the talk stations? Is radio going to be worth listening to in another 20 years? It seems like most of the world thinks my generation will grow up listening to there portable music players, and I’m seeing that somewhat throughout my own school. If they do listen to the radio, it’s probably KBKS, KUBE, sometimes KQMV, or the rockers might turn to KISW. I wonder if the people on radio-info were right in saying that KISW has about 6 months left. Here, we have several stations that could pick up the slack, KLCK could pick up most of the listeners displaced by KISW with its alternative rock-leaning modern AC format, or KNDD with its alternative rock format, the two adult hits stations, KSGX and KJAQ, or even KZOK’s classic rock format. I guess the same thing could be said about Portland, but there modern AC sounds nothing like KLCK, it sounds more like a traditional hot AC. I predict that 80s classic rocker KFBW will change to hopefully fill the gap.

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radio formats

If you have any questions about a radio format, it’s probably not answered on wikipedia.

Most formats, though hard to define, are layed out pretty well, so you can tell what they are by there sound. Most of the time, wikipedia gets the format right, but there are a few stations where they may assume based on sound or slogan. The station I’m listening to right now, 96.9 the sound, is listed on wikipedia as being an AC station, probably based off of its slogan, cool classics and hot hits. Arbitron lists them as a modern AC. In reality, they might as well be listed as a classic hits/rhythmic AC/hot AC format, they play just about everything. Actually, I got this random idea of a station I would run called mix 103.3, which is probably never going to take to the air, but this station is actually pretty close. All it needs is a few more lost classics, a few more top 40 hits, and a few country tunes, and I don’t know what else. Take a listen to my IPod, that’s probably what the station would sound like. Maybe the sound should be listed under the variety pannel? The problem I see with this though is most stations listed this way are noncommercial stations, but I’m not sure if this would make a difference.

The other thing is that KQMV has shifted to more of a rhythmic contemporary direction but taken a top 40 -sounding slogan, which is all the hits. I guess there sound has changed a bit, they’ve removed some of the AC product that used to be on the playlist, but they still don’t play some pop music heard on top 40 stations, I guess what I’d call rhythmic top 40 as opposed to KUBE’s rhythmic comtemporary format.

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